about us
The name ‘FJOY’ is curated from a YORUBA (NIGERIAN NAME) ‘FAYOKEMI’, meaning ‘PAMPER ME WITH JOY.’ F’Joy was established in late 2019, and specialises in creating BESPOKE designs by infusing African culture into European designs, fit for everyone across all ages, thereby promoting diversity and inclusion.
Beyond the styling, F’Joy aspires to create an amazing long-lasting memory that will transcend generations for our clients, with service excellence and quality products.
Business Overview:
F’Joy Couture is a fashion company that blends African heritage with European fashion concepts to create bespoke designs that go beyond mere style. Our unique approach aims to provide a touch of Africa in every design, adding cultural richness to the fashion landscape in Finland. Quality, craftsmanship, and timeless elegance are at the core of our brand, ensuring that each piece tells a story and carries a piece of history with it.
Problem:
There is a lack of diversity and cultural representation in the Finnish and Nordic fashion market, with limited options for individuals seeking unique and personalized designs that reflect their heritage. F’Joy Couture aims to fill this gap by offering bespoke pieces that blend African and European fashion concepts.
Solution:
F’Joy Couture provides custom-designed clothing and accessories that integrate African aesthetics with European fashion trends. Our unique approach allows customers to express their individuality while celebrating cultural diversity and heritage.
Primary Products & Services:
Our primary products include bespoke clothing, accessories, and jewellery that are designed to reflect the fusion of African and European styles. We also offer customization services to cater to individual preferences and ensure a perfect fit for our customers.
Primary Business Model:
Our business model revolves around creating unique, custom-made pieces for our customers, thereby differentiating ourselves from mass-produced and generic fashion brands. We focus on quality, craftsmanship, and personalization to provide a unique and memorable experience for our clients.
Our Mission
To develop an inventory of unique designs that will add value to every potential client’s wardrobe.
Our Vision
The vision of the company is to become a one-stop store for creative and sustainable BESPOKE fashion targeting the wedding industry, families, and individuals across all ages.
“F'Joy is great at what they do!.”
Emily Davis
About The Founder
Omolara is an award-winning fashion designer who hails from Osun state, Nigeria. She learnt the basics of fashion and designing right after her first degree, because of her passion for handcrafts and artistry. Inspired by her parent’s entrepreneurial journey and the zeal to keep her sister’s legacy alive, her love for fashion evolved after relocating to Finland.
Shortly after obtaining her Business degree in Finland, her love for fashion and her personal creations attracted potential clients to her. Her passion for originality and creativity drives the establishment of F’JOY, a brand that is vastly gaining recognition for its unique BESPOKE designs across nations.