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The name ‘FJOY’ is curated from a YORUBA (NIGERIAN NAME) ‘FAYOKEMI’, meaning ‘PAMPER ME WITH JOY.’ F’Joy established in late 2019, specialises in creating BESPOKE designs by infusing African culture into European designs, fit for everyone across all ages, hereby promoting diversity and inclusion.
Beyond the styling, F’Joy aspire to create an amazing long-lasting memory that will transcends generation for our clients, with service excellence and quality products.
Business Overview
F’Joy Couture is a fashion company that blends African heritage with European fashion concepts to create bespoke designs that go beyond mere style. Our unique approach aims to provide a touch of Africa in every design, adding cultural richness to the fashion landscape in Finland. Quality, craftsmanship, and timeless elegance are at the core of our brand, ensuring that each piece tells a story and carries a piece of history with it.
Mission
Our mission is to create beautiful, bespoke pieces that not only make our customers look beautiful but also help create lasting memories that transcend generations. By infusing African and European fashion elements, we aim to bring a unique and culturally rich aesthetic to the Finnish fashion industry.
Our Values
Attention to details.
Premium materials: all our designs are made using premium, quality, and sustainable materials.
Comfort & freedom: of users is our goal.
Commitment to quality & sustainability.
